Play for Peace promotional video, produced for YouTube by Phil Koch
4YRP: Law and Justice, a book-review blog by Dave Freedman
BLOGROLL
MediaShift,
from the Public Broadcasting Service (PBS),
calls itself "your guide to the digital media revolution."
PoynterOnline,
the website of the Poynter Institute, has an Online & Technology section
that features an
e-media blog.
Folio:
eMedia & Publishing Tech, one of Folio magazine's
dozen-or-so blogs.
New York Times Internet blog
features its own news stories, plus headlines from ReadWriteWeb,
VentureBeat, and GigaOM.
Online
Publishing Association aggregates news from Mediaweek,
eMarketer, MediaPost, paidContent.org, etc. OPA also publishes research
(Intelligence
Reports) twice a month.
|
Engaging Web Content
and Digital Media
To attract visitors, and generate responses and inquiries from them,
your content must be useful, informative, accurate, and engaging. Our
editorial and multi-media production teams help you create the following
content:
- Bylined articles and white papers
- Case studies, success stories
- Blog posts and news alerts
- Portfolios, CVs, and galleries
- Tutorials and webinars
- Reviews of products and services
- Surveys and polls
- e-Books and PDF publications
- Podcasts and videos
- Profiles for social networks
Posting valuable content, and updating it regularly, helps you earn
credibility and trust. With “journalism-level” content (as opposed to
promotional content), you demonstrate
that you are a source of keen insight and advice. Our services include:
- Strategic planning
- Composition and ghostwriting
- Editing and proofreading
- Optimization (SEO, SMO)
- Mobile and cross-platform applications
Market research
What do clients, prospects, and referral sources need from your website?
What kinds of content will compel them to engage with your site and
trust you? We conduct cost-effective, statistically reliable surveys to
answer those questions and help you meet their needs.
Landing page strategy & design
We help
plan and design landing pages for specific marketing campaigns. We can
test different landing-page concepts for best conversion-rate
performance.
Monetize your content
People will pay good money (hundreds of dollars a year in some cases),
or give you their personal information, in return for access to your digital content if:
- The content helps them earn more money, get better deals,
comply with regulations, boost performance, get healthy, feed a
passion, or ease the pain.
- They can’t get the same content anywhere else
without spending a lot of time to find, organize, and analyze it.
- They trust you with their personal info.
We can help you monetize your content through
paywall access. That means you can charge a subscription or membership fee,
or collect data about your visitors, for access to your valuable content.
Web Content Team (profiles)
Dave Freedman, writer and editorial director
Phil Koch, digital media producer
Elge Premeau, strategic planning, Web optimization
© 2010 SnoozLooz, Inc. |
